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Location: New Delhi, Delhi, India

Thursday, November 16, 2006

Jai Kali, Bayer wali!

Bayer mosquito repellant ad featuring Hindu goddess Kali
I spotted this ad here. Needless to say, we are soon going to hear from the sentinels of Hinduism like this guy. After Ganesha trying his hand selling beer in the West, Maa Kali seems to be trying her hand in product endorsement too – selling mosquito repellant.

Well, with increasing number people having little or no time for religion, and religious offerings spiraling downwards, I reckon the gods are finding it very difficult to sustain themselves.

I wonder if Bayer would like to make a good donation to the Kalighat temple in Kolkata. After all, Bayer has chosen the resident goddess of the famed temple to endorse their product. The Kalighat temple trust should demand a bagful of Euros for this. That should take care of the potential controversies that might arise in the near future over this.

Talking about artistic creativity in the ad world, how about a coming up with a sex toy product labeled as Virgin Mary chastity belts, or launching an airlines service called Jesus Airlines whose ad campaign would show Jesus’ crucified stretched hands transforming into wings enabling him to fly away free?

What do you say?


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